CHALLENGE
What does the future of social media in the Brussels Bubble look like?
There’s a lot of talk these days about the “next big thing” in social media, especially in the Brussels Bubble where Twitter once reigned supreme. But in our view, not much has changed.
Why? Because LinkedIn has been here the whole time!
LinkedIn is the social network most likely to deliver real world outcomes. It’s a world built of infinite micro-communities, niche groups of people who coalesce around different topics and – most importantly – people who VERY much want to hear from others in their micro-community.
In the LinkedIn Live below, we walk you through five simple steps to finding and sharing your thoughts on LinkedIn:
- Map your micro-community.
- Find your beat.
- Find your voice.
- Write/Record
- Repeat and refine.
Check out the entirety of this 20-minute blitz session of our full LinkedIn training programme:
What does a typical full LinkedIn training agenda look like?
We start with a power hour, for those who want a general awareness of social strategy but who do not (plan to) actively use it in their work. We cover at a general level:
- The policymaker influence pyramid: The rational and basic strategic principles of integrating social media into an existing public affairs/advocacy strategy (with credit to Nick Andrews of FleishmanHillard and James Stevens of Rud Pedersen Public Affairs who originated this visual)
- Micro-community mapping: On identifying the niche micro-community your org needs to reach to succeed and having the discipline to stick to only them.
- Why “Twitter/X is a cocktail party and LinkedIn is a boardroom” – an overview of the two main social platforms used in the EU affairs world.
- Defining success in meaningful terms: on why despite all the numbers and data available to you, only a few metrics will actually have meaning to your work and reflect the unique “internal language” of success at your org.
The next segment and those that follow are for those seeking to fully integrate social media into their work. We cover the following and apply it to real examples of your org’s current priorities:
- The slow drip, the drumbeat and the mini-campaign: How to plan a year on social in a realistic and strategically useful way.
- Idea Sprint and Mini-Campaign: Methodologies for building small and large campaigns (with a variety of internal and external stakeholders).
- The Content Pillar model: Content strategy building for the year.
Next up, it's time to give individuals a framework to develop their own unique thought leadership on LinkedIn.
Our final act is geared towards those actively seeking to develop a highly visible external-facing profile or, for those whose job it is to manage such an exercise for a senior executive. Our aim at the end of the session is that attendees leave with a fully complete “thought leadership canvas” which can serve as a reference for developing their own thought leadership.
To give them the extra push to get them launched, they can choose to join one of two small groups:
- The Video group: Up to six participants will experience a guided video interview session on the spot and will receive up to three edited videos each following the session, which they can immediately post on LinkedIn.
- The Written content group: The remaining participants will move to a breakthrough room where a Bump trainer will facilitate the completion of their thought leadership canvas including ideas for their first written LinkedIn posts on the basis of their canvas.
Can I get this in slide deck format to share around my organisation?
Absolutely. You can download that here. Contact any team member with any Qs.
How much does a training session cost?
We’ve centralised everything that has to do with money at Bump on this page.
