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CHALLENGE

How can we tell the story of Europe's video games industry across three key areas (Innovation, Sustainability and Education)?

ISFE (now Video Games Europe), Europe’s video games industry association, organised a European Parliament exhibition that showcased how video games, through creativity and technology, contribute to the transformation of Europe’s digital and creative economy.

Hosted by MEP Laurence Farreng, the interactive exhibition titled “Virtual worlds: How video games are helping shape Europe’s digital future” featured an opening event, rolling short talks by speakers from industry and civil society and roundtable discussions hosted by MEPs.

But the real fun came with the possibility to play and test video games across three distinct themes:

  • How video games in education prepare for the jobs of the future (Education)
  • How video games contribute to the future of technological developments (Innovation)
  • How video games can be used to deliver on the Green Deal (Sustainability)

On the third floor of the European Parliament’s Altiero Spinelli Building from 7-9 March, visitors were encouraged to try out new VR experiences, play video games with educational benefits and learn more about sustainability activations that the industry and partner organisations have developed in recent years.

Bump teamed up with ISFE and their key stakeholders to bring these three themes to life, showcasing the diversity, creativity and ingenuity of Europe’s video games industry. Check out the aftermovie and images below to see everything in action:

(Yes, that really is Jon Stewart!)

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