The Power of Play

The story

The Power of Play took Toy Industries of Europe into the European Parliament for three days in November, and led with an invitation rather than an argument: come and reconnect with what play feels like.

Play sparks children’s imagination, supports their emotional well-being, and helps them explore and understand the world around them. The exhibition was built to put that case in front of the people making policy, in the building where those decisions get made.