The Foodies

The story

How do you effectively recognise and celebrate the achievements of the SMEs shaping the future of food? With FoodDrinkEurope we created The Foodies — an annual celebration of sustainability achievement among the 290,000 small and medium-sized enterprises that make up 99% of Europe's food and drink industry.

The project ran a yearlong campaign building awareness of the awards, a customised microsite carrying all of The Foodies content, and a 30-minute, content-packed semi-live show that replaced FoodDrinkEurope's annual event. The format let them innovate how they engage with the industry and cover a lot of ground in a short space of time.