BNP Flagship

The story

How do you revitalise a bank's brand identity while modernising its clients' banking experience? In 2015 BNP Paribas Fortis wanted to refresh how it showed up and give customers a more personalised experience — without straying from the impression of reliability and safety that the business depends on.

The Innovation Wall is a curved, see-through structure with integrated doors, custom-built from a metal framework with transparent LEDs between two glass panes. It forms a playful open divide between public and private areas, displaying three layers of information — including data-driven art showing real-time entrepreneurship statistics, banking snippets, visitor numbers, coffees served, even outside air quality. Around it: wooden reception desks, glass-walled advisory rooms, app-reservable “Seats to Meet” rooms, a 24/7 zone, coffee corner, kids corner and a booth for 3D body scanning.