The story
How do you highlight the exciting developments in European technology in a tangible, accessible way? Given creative freedom by DG ITEC, we developed Future is Real — a phygital concept showcasing innovative tech applications and startups inside the Parliament's exhibition space.
The week-long interactive exhibition featured partner organisations including Microsoft, Novartis, EFPIA and Meta, and was captured in an aftermovie documenting ITEC Innovation Week 2022.
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