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European Banking Federation
A lightning bolt quiz built to make financial literacy stick.
A lightning bolt quiz built to make financial literacy stick.
The story
How do you create an eye-catching, educational and genuinely fun experience that improves financial literacy in Europe? For European Money Week 2022, the European Banking Federation worked with Bump on an interactive lightning bolt quiz installation focused on financial skills and education.
The installation ran at the ING Marnix Building pavilion in Brussels and travelled to events across Europe, letting participants test their knowledge while raising awareness of financial literacy. Video content captured the quiz, the events and the stakeholders, and the campaign extended into dynamic TikTok content — promos, quiz questions and behind-the-scenes footage from the week.
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