A sustainability campaign that bridged video and physical activation through AR.
The story
How do you tell PepsiCo's sustainability story in a way that stands out? We developed a campaign around the PepsiCo Positive initiative, with video on regenerative agriculture, digital transformation, carbon markets, packaging and more — showcasing senior leadership in visually engaging, bite-sized content.
Rather than keeping it purely online, we bridged the physical and the digital through ‘better’ board activations at two key events, using augmented reality to bring the boards to life in the room.
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