The Foodies 2022

The story

How do you creatively showcase The Foodies finalists for a Brussels Bubble audience? The video content ran on a customised microsite with a refreshed visual identity, and a physical activation in Place Jean Rey built a custom van installation as a meeting space.

Working with professional chefs, we built a five-item tasting menu where every course carried a finalist's sustainability story: protein balls from Flahavan & Sons oats with Good4U seeds; a sausage roll with mustard pairing Chimay Bleue and Conserverie Moutarderie Belge; aubergeel crispy rice cakes from Mimic Seafood with Good4U; tunato maki from Mimic Seafood; and a triple chocolate brownie from Klingele Chocolate Balance with Acegrow fruit.