CVD & Diabetes Health Checks

The story

How can the pharmaceutical industry show up in the European Parliament in an unexpected and creative way? EFPIA's coalition worked with Bump on “Because we can't afford not to: Let's make a joint health check for CVD and diabetes happen”, sponsored by MEP István Ujhelyi and running 28 February to 2 March.

The case is stark: more than one in three adults living with diabetes are undiagnosed, and between 20 and 40% of heart attacks occur in people not previously diagnosed with cardiovascular disease. We built a foot-pedal quiz surfacing those statistics, an AR-powered wall of quotes and images using Artivive, an Instax photo booth, and a key messages wall — with talks and meetings scheduled around them.